Forget the Book Tour Its Now The Blog Tour

The New York Times has an article on the phenomenon of the Blog Tour where authors promote their books by guest writing on other blogs. Given that some writers are not capable for various reasons (mostly because they are writing!) to host their own blog it is an interesting way to promote a book. This is right in line with publishing’s move towards the writer as publicist. These kind of tours are in their infancy and given Times’ test cases, the jury is still out.