Scott at Conversation Reading talks about the idea of a book swap as a way to connect readers with other readers and their local independent bookstore.
The bookswap came from a few simple facts that you can read about in this post, written by Madan and Evans for The Huffington Post. Essentially, they realized that readers want more than to buy books at a bookstore–they want to meet other readers there and have experiences that have to do with authors, publishers, great books, and literary culture. This is why people will go to bookstores for author events, and it’s also the reason why so many author events can feel flat. It’s nice to see your favorite author read from a new book, but if you’re just an isolated reader who is permitted to squint at your author on a podium for an hour and then walk away, perhaps with a signed book and an anxiety-ridden ten-second conversation with said author, you feel just as isolated and alone as you did before the event started.